Tentative Cowgirl Essence Exchange Schedule

DAY 1 NOVEMBER 12, 2021

Cowboy Channel Studio

4:15 pm

Music, Mixer, and Check In

5:00 pm

Western Sport Round Up

6:00 pm

Amanda Kimes (Emcee)

6:15 pm

Sarah Dawson/Hailey Kinsel

7:00 pm

Cierra Chapman

7:45 pm

Diana Vela, Ph.D.

8.15 pm

Jeye Johnson/Sherry Cervi

9:00 pm

Amanda Kimes (Emcee)

DAY 2 November 13, 2021

8:00 am

Amanda Kimes

8:10 am

Billy Smith and Alison Umberger

8:20 am

Fort Worth Mayor Mattie Parker

8:30 am

Jackie Hobbs/Erin Taormino

9:15 am

Lindy Burch/Dena Kirkpartrick

10:00 am

Tracy Sheffield

10:30 am

Susan Maddox

11:00 am

Lindsay Perraton

11:45 am

TX Whiskey Mixed Drink

12:15 am

Lunch (Catered)

1:00 pm

Live Music

1:30 pm

Patti Colbert/Billie Bray

2:15 pm

Dr. Jyme Nichols

2:45 pm

Katie Beal Brown

3:15 pm

Pam Minick

3:45 pm

Esperanza Tervalon-Garrett

4:15 pm

Barbra Schulte/Sandy Collier

5:00 pm

Amanda Kimes (Emcee)

2021 SPEAKERS

Amanda Kimes: Master of Ceremonies

Amanda Kimes is the Vice President at Kimes Ranch Jeans and was raised in southern Oregon. Amanda Kimes has roots that run deep in the Western industry. With a family background in ranching, she grew up showing and competing with American Quarter Horses.

Patti Colbert

Officially retired… took two years of counseling to be able to say “retired”. Chasing grandkids comes first.

Currently competing in Stock Horse of Texas events on my American Quarter Horse, “Why So Serious”. Currently Advisory Chairperson for the Ride on Center for Kids, and Board of Directors of the National Cowgirl Hall of Fame.

Dena Kirkpatrick

Dena Kirkpatrick Is A Professional Horse Trainer, World-Renowned Clinician, And Wife To Calf-Roping Horse Trainer And Rancher, Cliff Kirkpatrick. Dena Attended New Mexico State University On Presidential Scholarship Majoring In Accounting.

Esperanza Tervalon-Garrett

Esperanza Tervalon-Garrett is a life-long horsewoman, an avid American Paint Horse lover, and an aspiring showman. Born & raised riding trails and chasing cans in Oakland, Ca. with the Black Horsemens’ Association, Esperanza learned the value of community, consistency and commitment to the horse- not just the sport.

Lindy Burch

  • NCHA Hall of Fame Rider with over $4  million in earnings.
  • NCHA Hall of Fame Rider with over $4  million in earnings.
  • One of only two woman in its 51-year history to have won the NCHA Open Futurity


Jeye Johnson

Jeye Johnson’s passion for horses and the equine industry both professionally and personally shine through with her own horses and in her role as Director of Marketing at EquibrandProducts Group, LLC., a family of five horse sport brands along with, EquiMedia, a media management provider.

Billie Bray

With over 25 years of marketing experience in the Western Industry, Billie Bray offers a unique perspective of vision and knowledge. Currently serving as Chief Marketing Officer for Equibrand Corp., Billie has been instrumental in the growth of the company’s brands including Classic Rope, Rattler Rope, Classic Equine, Martin Saddlery, and Cashel.

Diana Vela, Ph.D.​

Dr. Vela researches and interprets Cowgirl Museum exhibitions and permanent installations, as well as develops its collection with a focus on women in the west, particularly cowgirls.

Sarah Dawson

Sarah Dawson, Along With Her Husband Chris, Resides In Perrin, Tx Where They Operate Dawson Performance Horses. She Is A Top 15 Open Rider In The The National Reined Cow Horse Association.

Tracy Sheffield

Tracy Sheffield has been active in Texas horse racing since moving to the state in the 1980’s.  She began her career in racing galloping and training running Quarter Horses for a private farm in the Rio Grande Valley.

Sherry Cervi

Legendary cowgirl Sherry Cervi combined a competitive spirit with a strong work ethic from a very young age.  Even as a child running barrels in her parents’ front yard on her stick horse, she was determined to do her best.

Jackie Hobbs-Crawford

Jackie Crawford lives and breathes the sport of breakaway roping.

Erin Taormino

As a horseman, Erin Taormino is breaking barriers. Her performance inside the arena as well as her enthusiasm and spirit outside of the arena has earned her recognition in the world of reined cowhorse competition.

Hailey Kinsel

3 time World Champion Barrel Racer. Grew up on her family’s commercial beef cattle ranch in South Texas.

Cierra Chapman

Cierra Chapman is a 26-year-old mother of one. In 2020, Cierra accomplished her goal of training an NFR horse, and not only was she able to accomplish that, but the horse was an APHA Solid Paint Bred Champion, Lever Action.

Lindsay Perraton

A background in fashion combined with a life-long involvement in the equine industry has perfectly prepared Lindsay Perraton for her current role as Director of Marketing for Kimes Ranch Jeans. 

Barbra Schulte

Barbra Schulte is driven by a singular desire – to help others grow their confidence and reach for the stars.

Sandy Collier

Sandy grew up riding 3-day event horses in NY. She moved to California in her late teens and became enamoured with reined cow horses.

Katie Beal Brown

Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. 

Susan Maddox

Susan Maddox is a fearless leader with an infectious personality, Texas-sized smile and wife of the late Keith Maddox.

Dr. Jyme Nichols

Dr. Jyme Nichols Is The Director Of Nutrition For Bluebonnet Feeds And Stride Animal Health, An ARPAS Certified Professional Animal Scientist (PAS), And Host Of The Feed Room Chemist Podcast.

Pam Minick

Over the past 4 decades, Pam Minick has become one of the most recognized women in the equine world.  She has been inducted into the National Cowgirl Hall of Fame, the National Cowboy Hall of Fame, Texas Cowboy Hall of Fame, and Texas Rodeo Cowboy Hall of Fame.

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Amanda Kimes is the Vice President at Kimes Ranch Jeans and was raised in southern Oregon. Amanda Kimes has roots that run deep in the Western industry. With a family background in ranching, she grew up showing and competing with American Quarter Horses. This eventually led her to sunny Scottsdale, Arizona where she met her future husband, Matt Kimes. Driven by a desire to create the best in western denim, together they founded Kimes Ranch Jeans in 2009. With a loyal following and a culture of dedicated customer service, Kimes Ranch Jeans has grown to become one of fastest growing brands in the western fashion industry. If that’s not enough to keep Amanda busy, she is also mom of three. Jack (10), Katherine (8) and Charlie (5). A menagerie of dogs, horses, and chickens round out the Kimes Ranch family.
Patti Colbert Georgetown, Texas
Officially retired… took two years of counseling to be able to say “retired”. Chasing grandkids comes first. Currently competing in Stock Horse of Texas events on my American Quarter Horse, “Why So Serious”. Currently Advisory Chairperson for the Ride on Center for Kids, and Board of Directors of the National Cowgirl Hall of Fame.

Here’s what I did: Owned and operated recreational trail ride facility for 10 years, 20-30 Geldings. Worked with Juvenile Probation Departments in two counties providing horse experiences. Executive Director of Texas Quarter Horse Association – 7 years Senior Development Director for AQHA – 7 years Began Patti Colbert Enterprises and created the Extreme Mustang Makeovers, Trainer Incentive Program and other adoption programs while contracting with the Bureau of Land Management, Wild Horse Division Created the “Time to Ride” national marketing programs while contracting with the American Horse Council. Proudest of receiving 2014 American Horse Publications, Innovator of the Year Award and the National Cowgirl Hall of Fame, Fern Sawyer Award.
Dena Kirkpatrick Is A Professional Horse Trainer, World-Renowned Clinician, And Wife To Calf-Roping Horse Trainer And Rancher, Cliff Kirkpatrick. Dena Attended New Mexico State University On Presidential Scholarship Majoring In Accounting. She Is The Mother Of 2 Girls, Sarah & Hannah. Sarah Attended On Academic Scholarship And Graduated From Texas Christian University With A Degree In Fashion. Her Daughter Hannah Also Attended Texas Christian University Double Majoring In Journalism And Fashion. Both Daughters Are Proud To Be Part Of The Honors Program. They Both Work And Live In Fort Worth, Texas. West Texas Futurity/Derby Champion, San Antonio Livestock Show Rodeo Champion, BFA World Championship Futurity And Futurity Reserve Champion, Elite Futurity Champion, AHA World Champion, Speedhorse Gold Cup Futurity Reserve Champion, Old Fort Days Futurity Reserve Champion, Harlequin Farms Futurity Champion, BFA World Championship co-Derby champion 2020 and BFA World Championship year end co-Derby champion 2020. Dena Holds The Record For The Only Rider/Horse To Win All Go Rounds Of The BFA World Championship Futurity. She Held A Place In The Top 10 Futurity Trainers For A Consecutive 10 Years In A Row. She Is Also The Trainer Of The Calgary Stampede Champion Canadian World Champ, Lady Perks, Aka “Beauty”. Dena Also Trained WPRA World Champion AHA Horse Of The Year Sugar Moon Express, Aka “Martha”. Dena Has Articles Published In The Quarter Horse Journal, Barrel Horse News, Spin To Win Rodeo, Australian Performance Horse Magazine, And Is Featured In Joyce Loomis’ Book, Just The Basics.
Esperanza Tervalon-Garrett is a life-long horsewoman, an avid American Paint Horse lover, and an aspiring showman. Born & raised riding trails and chasing cans in Oakland, Ca. with the Black Horsemens' Association, Esperanza learned the value of community, consistency and commitment to the horse- not just the sport. In 2017, the Tervalon-Garrett's decided to leave the city to pursue their dream of living the cowboy way full time at Dancing Hearts Ranch, a 16-acre ranch in the mountains of Southern Oregon. Esperanza believes no matter your age, your bank account balance, your family responsibilities, or the demands of your job- every woman who ever dreamed a horse-related dream can do it!
• NCHA Hall of Fame Rider with over $4 million in earnings.
• First woman to win the NCHA Open Futurity, in 1980 on Mis Royal Mahogany
• One of only two woman in its 51-year history to have won the NCHA Open Futurity
• Only woman in history to claim the title of NCHA Futurity Open Reserve Champion twice.
• Have earned back-to-back NCHA Open Futurity titles
• Only woman in history to win an NCHA Open World Championship, in 2000 showing Bet Yer Blue Boons, a mare she bred and trained
• Only woman in history to win both the NCHA Futurity Open championship and the NCHA Open Horse World Championship
• One of only 9 open riders to win both the NCHA Futurity Championship and the NCHA World Championship
• First rider in history to win all four go-rounds of the NCHA Open World Finals, in 1995 aboard homegrown Shesa Smarty Lena
• Major money earner in limited age events from coast to coast, including all of the NCHA Triple Crown events in Fort Worth
• Champion or Reserve in more than 40 major events
• Set and held all time high score of 233 for 13 year
• Mentor to many other trainers, as well as non-pro champions
• Has conducted cutting clinics in the US, Canada, South America, Europe and Australia
• Former NCHA President 2000-2001 and the first woman to hold the office
• Former PCCHA President
• Current NCHA Board of Director
• NCHA Limited Aged Event Member
• Former Chairman NCHA Judges Rules Committee Member
• NCHA 4A Judge
• Initiator/Developer NCHA Judges Adjusted Monitor System
• National Cowgirl Hall of Fame inductee
• Texas Cowboy Hall of Fame inductee
• NCHA Members Hall of Fame inductee
• NCHA Riders Hall of Fame
• PCCHA Members Hall of Fame inductee
• PCCHA Dave McGregor Trainer's Award recipient
• PCCHA Ed Smith Memorial Sportsmanship Award recipient
• B.S. Zoology, MS Endocrinology
• Professional Cutting Horse Trainer; 1977 - current
• Presently resides at her Weatherford, Texas ranch where she is training and showing a new crop of NCHA Futurity horses

Jeye Johnson’s passion for horses and the equine industry both professionally and personally shine through with her own horses and in her role as Director of Marketing at Equibrand Products Group, LLC., a family of five horse sport brands along with, EquiMedia, a media management provider. As Equibrand’s Director of Marketing, Jeye works in numerous parts in the horse industry, communicating with horse people in all facets from general horsemanship to high-performance events. Jeye and her team specialize in brand management, digital marketing, sales, and technology in today’s ever-changing consumer atmosphere. Additionally, she is involved in product development and manages sponsorships and endorsements across the barrel racing industry. In her role as Producer/Director for EquiMedia, Jeye’s team is responsible for more than 20+ business pages across numerous media platforms and provides other services for industry-related entities, promotional video, and online content. Additionally, Jeye produces Racer’s Edge, a television show and popular podcast focusing on barrel racing lifestyle and horsemanship. The Lipan, Texas professional is a hobby breeder of barrel horses and racing-bred prospects.

With over 25 years of marketing experience in the Western Industry, Billie Bray offers a unique perspective of vision and knowledge. Currently serving as Chief Marketing Officer for Equibrand Corp., Billie has been instrumental in the growth of the company’s brands including Classic Rope, Rattler Rope, Classic Equine, Martin Saddlery, and Cashel. Driven by a passion for western horse sports, Billie’s primary focus is managing the company’s branding initiatives including sponsorships, endorsements, and public relations. All of which are geared towards the continued growth in participation and engagement within western equine sports and horse related activities.

Dr. Vela researches and interprets Cowgirl Museum exhibitions and permanent installations, as well as develops its collection with a focus on women in the west, particularly cowgirls. Vela’s exhibitions at the National Cowgirl Museum include the renovated Hitting the Mark: Cowgirls and Wild West Shows gallery, and the recently completed renovation of the upper galleries, which includes the It’s Never Just a Horse™ galleries. Additionally, she has created several special exhibitions, one of which was The Cowgirl who Became a Justice, which was conceived in conjunction and cooperation with retired Justice Sandra Day O’Connor, in celebration of the 30th anniversary of her court appointment. Dr. Vela was involved in the creation of a historic marker in Santa Fe, New Mexico honoring a nun who traveled the Santa Fe Trail with Archbishop Lamy to establish one of the first educational institutions for women in that territory. Vela’s interests are in recovering female voices, traditions, and experiences in the American West that often go unnoticed and unrecorded.

Sarah Dawson, Along With Her Husband Chris, Resides In Perrin, Tx Where They Operate Dawson Performance Horses. She Is A Top 15 Open Rider In The The National Reined Cow Horse Association. Her List Of Accolades Include NRCHA Open Snaffle Bit Futurity Champion, Aaron Ranch Derby Open Championship, Hackamore Classic Open Championship, And Currently Holds The Highest Record Score At The AQHA World Show In JR Cow Horse. Along With Her Involvement In The NRCHA , Sarah Is A Two Time Competitor In The Road To The Horse As Well As An Avid Three Day Event Rider.

Tracy Sheffield has been active in Texas horse racing since moving to the state in the 1980's. She began her career in racing galloping and training running Quarter Horses for a private farm in the Rio Grande Valley. During this time Tracy worked actively to make pari-mutual wagering legal again in the state of Texas. Tracy has since become involved in Thoroughbred racing. She has been an owner and breeder for the last fifteen years. She is in a partnership that raises one to three foals a year and races these horses as they come of racing age. Tracy makes all the breeding decisions for the partnership and given her past experience as a trainer herself, selects the trainers for her horses as well. Tracy serves the Thoroughbred community in Texas two ways. She is vice-president of the Texas Thoroughbred Association and a board member of The Paddock Foundation. Tracy's primary area of interest in these two positions is the future of a horse once their racing career is complete. Through The Paddock Foundation, Tracy developed a program, The Roses to Ribbons Old Fashioned Horse Fair, that has successfully re-homed over 150 Thoroughbreds from the track to second careers. Tracy Sheffield is a managing partner for T&L Veterinary Business Consulting. This company assists veterinarians in managing the business side of veterinary medicine. From human resources to business development, this company frees up veterinarians to be able to practice medicine as opposed to spending their time on the business aspects of their practice. The firm has clients all over the country. Tracy is widely published in the field of veterinary practice management. In her free time, Tracy can be found either on the trail or in the show ring on the back of a retired Thoroughbred racehorse.

Legendary cowgirl Sherry Cervi combined a competitive spirit with a strong work ethic from a very young age. Even as a child running barrels in her parents’ front yard on her stick horse, she was determined to do her best. That push to compete resulted in a career as the all-time highest earning cowgirl in the Women’s Professional Rodeo Association (WPRA), becoming an icon in rodeo history. Sherry grew up with ranching and competing; her parents Mel and Wendy Potter operated a horse ranch in Marana, Arizona, and a farm in Bancroft, Wisconsin, while they competed at the National Finals Rodeo (NFR). From the start as a child, she put in countless hours grooming, practicing, and riding. At twelve, Sherry purchased her WPRA card and began rodeoing professionally. Though successful, she struggled with barrel racing, which happened to be her favorite event. After high school, Sherry enrolled in Central Arizona College to join their rodeo team. She began riding a gray gelding in 1994, Sir Double Delight, better known as Troubles, and this partnership overcame any hurdles in barrel racing. At nineteen, she qualified for the NFR and won the Reserve World Championship. Sherry married Mike Cervi in 1995, qualified again for the NFR, and was the World Champion for the first time in her career. As the contestant coming into the NFR with the most money won that year, she wore the coveted number one back number. She was the second of only three women to do so. She won her second World Champion Title in 1999. Shortly after Sherry’s 26th birthday in September, Mike was tragically killed in a private plane crash. Although her heart was not in it, she competed that year at the NFR. She fulfilled her commitment as a part of the Olympic Command Performance Rodeo team in Utah. Then, she quit rodeo, not sure if she would ever return. A year later, she was back, mainly because of the healing relationship with her horses. By 2010, Sherry had become the first cowgirl in history to have over $2 million dollars in earnings, and had her third World Champion Title, won on MP Meter My Hay, known as Stingray. In 2013, she and Stingray won her fourth, as she crushed the WPRA single-season earnings record with $155,889. She set a new average record with a total time of 138.15 seconds on ten runs, becoming the first barrel racer since 1997 to place in all ten rounds. Cervi has qualified to compete at nineteen National Finals Rodeos, which ties her for the most NFR qualifications alongside Charmayne James. She is now officially the highest earning barrel racer in the history of the sport, becoming the first WPRA cowgirl to earn over $3 million dollars in 2016. Cervi gives back by supporting the future of barrel racing through her non-profit organization, Sherry Cervi Youth Championships, which holds annual youth barrel races in California, Arizona, and Minnesota. She personally meets every contestant; awards numerous saddles, buckles, and prize money; and has launched an annual scholarship program. Though exceptionally talented, Sherry Cervi often attributes her success to her partnerships with her horses. She currently lives in Arizona with her husband of four years, World Champion Heeler Cory Petska, competing, horse training, and caring for her menagerie of animals that call her backyard home.
Jackie Crawford lives and breathes the sport of breakaway roping. The 20-time Women’s Professional Rodeo Association World Champion has dedicated her life to improving breakaway roping by conducting clinics, giving private lessons, and being a voice and advocate for the sport. Crawford, who was born in Springfield, Illinois, grew up riding and competing in speed events. When she was 12 years old, her family moved to Sallisaw, Oklahoma, where she would become the Oklahoma High School Breakaway Roping Champion in 2000. Her success continued into college, where she won a National Intercollegiate Rodeo Association breakaway roping title and an NIRA national champion women’s team title while attending Vernon College in Vernon, Texas. After transferring to Tarleton State University, Crawford picked up a second NIRA national champion women’s team title and a NIRA reserve national champion title. By the time Jackie graduated with her business degree, she had three consecutive NIRA southwest region champion breakaway roping titles under her belt. Today, Crawford manages her time between giving clinics and lessons, training high level rope horses, and being a mother to children Kaydence, 16, Creed, 4, and baby girl, Journey. She lives in Stephenville, Texas, with her husband, 10-time NFR qualifier Charlie Crawford.

As a horseman, Erin Taormino is breaking barriers. Her performance inside the arena as well as her enthusiasm and spirit outside of the arena has earned her recognition in the world of reined cowhorse competition. Training horses from daylight until dark, day after day, through dusty summer heat and freezing winters speaks volumes to the commitment and passion Taormino has for her chosen sport and the horses she loves. Taormino joined the mainstream ranks of the National Reined Cowhorse Association in 2014. Her success in the male-dominated world of professional horse trainers came one year later at the prestigious National Reined Cowhorse Association’s Snaffle Bit Futurity. In 2015, Taormino made the finals, then wowed spectators, judges, and even fellow competitors by marking an extraordinary score of 228 down the fence. The remarkable run launched Taormino into being crowned the NRCHA 2015 Reserve Champion. Taormino proved her enduring fortitude the very first year she went into business as a professional horse trainer. Not only had she begun a position as head trainer for Gardiner Quarter Horses, she was also a focus of the documentary film Down The Fence. Cameras followed the new-comer at home and at horse shows while she did her best to not buckle. Taormino handled the added pressure like a true champion and the award-winning film documents her resilience, determination, and grit. Raised on a grain farm in Saskatchewan, Canada, Taormino grew up playing sports and riding purely for fun. Jumping her pony over hay swaths were the biggest challenges she faced at home until she joined 4-H. It was there that she caught the competition bug and wanted more. As a young teen, Taormino traveled many miles with friends to compete in open horse shows, then progressed into showing and winning in the challenging All-Around class— where competition was tough. As usual, Taormino seized the opportunity and went on to compete successfully as a youth at the legendary Quarter Horse Congress. Through years of hard work apprenticing with NRCHA Hall of Famer Ron Ralls and million-dollar rider Todd Bergen, Taormino has developed her own training program second to none. Thanks to her husband, Anthony, the two have created success with Taormoni Performance Horses. Anthony sets a solid foundation in the young horses he starts then Erin takes the reins—applying her “let the horses show you what they know,” motto. Together, the Taormino’s, including son Westley, have built an exemplary reined cowhorse program and recent show records are proof of their winning methods.

My name is Kim Lindsey and my husband, Matt, and I own and operate Lindsey Angus in Dickens, TX. I am also the Director for the Texas Tech Equestrian Center. I was raised on a ranch in New Mexico and have been a horse back since I can remember. I grew up rodeoing as a kid and that is how I went to college was on a rodeo scholarship. In the late 1990’s I was fortunate enough to be at the right place and right time to be on the ground floor of starting the Stock Horse of Texas Association, I was the associations first secretary and later became the Executive Director. I remember being at the Ft. Worth Stock Show and talking with Dr. Jim Heird and I ask him, do you think that we could ever hold an AQHA VRH show and a Stock Horse of Texas show concurrent? The answer was yes, and the rest was history. In 2016, I became the Ranching Director for AQHA. During that time, we developed the National Ranch and Stock Horse Alliance and held the first AQHA VRH standalone show in in Guthrie, OK. I have been very fortunate to ride some pretty nice horses through out the years. Pauli’s Valentino and I were the first Stock Horse of Texas Open Champions in 2001. Dozen Plus Freckles and I were also Stock Horse of Texas Champions and the Ranch Horse of America High Money Earners in 2003. Lo Down Dancer and I were the Open Champions in the Ranch Cutting Horse Association in 2007. Judys Ten and I were AQHA World Champions in the Cow Horse and Reserve in the Ranch Riding in 2013. In 2015, Judys Ten and I were AQHA VRH World Champions. I feel very blessed to have been a part of these wonderful associations and have had the opportunity to ride such great horses.

3 time World Champion Barrel Racer. Grew up on her family's commercial beef cattle ranch in South Texas. … Was a gymnast until age 11 and she decided to follow the rodeo world instead of the Olympic route ... Her mother Leslie is a former Miss Rodeo Texas and enjoys starting colts, a passion that stemmed from working for horse trainers and something she now shares with Hailey ... Is also a roper and competed at the 2017 WPRA World Finals … Competed on the Texas A&M University rodeo team
Cierra Chapman is a 26-year-old mother of one. In 2020, Cierra accomplished her goal of training an NFR horse, and not only was she able to accomplish that, but the horse was an APHA Solid Paint Bred Champion, Lever Action. Cierra grew up riding APHA race colts, where she was trained by her father David Chapman who also made his mark in APHA Racing.
A background in fashion combined with a life-long involvement in the equine industry has perfectly prepared Lindsay Perraton for her current role as Director of Marketing for Kimes Ranch Jeans. Kimes Ranch is known for its authenticity and deep western roots along with a commitment to fashionable yet classic apparel. Born and raised in Calgary, Lindsay was an active competitor in AQHA and NRCHA events throughout her early years and into her adulthood. Her equine aspirations were balanced by her educational goals and she completing her undergraduate degree in Canada while also traveling and working as a model internationally. Her involvement with the fashion industry spurred the creation of her first business-a reworked vintage western wear line which was featured in Calgary Fashion Week. Her love for the Western lifestyle always remained Lindsay’s passion which prompted the sale of her second business-a promotional marketing firm. A return to school to pursue her MBA brought Lindsay to Arizona State University where a specialization in entrepreneurship caught the interest of Matt and Amanda Kimes as their home grown denim business was just taking shape. Lindsay’s branding and digital marketing knowledge played an integral part in the early and continued growth of the brand. She was the first team member to officially join the Kimes Ranch family, a business that has grown from modest beginnings to being named “Western’s fastest growing denim brand". Lindsay has now settled in Scottsdale, Arizona with her husband Chad and children Keating (9) and Mclane (7). Besides her career at Kimes Ranch, she is still actively competing at AQHA and Ranch Versatility events along with her kids, who have inherited their mom’s love for horses and the western lifestyle.

Barbra Schulte is driven by a singular desire - to help others grow their confidence and reach for the stars. She is a High-Performance Coach, cutting horse trainer, the author of four books, the publisher of video blogs and online programs, a clinician, speaker, and an honoree in the National Cowgirl Hall of Fame. As a national cutting horse competitor, Barbra was the first woman to win two legs of cutting's triple crown. She was awarded the National Female Equestrian of the Year Award by the AQHA and the Women's Sports Foundation. In 2020 she received the American Horse Publications Equine Industry Vision Award for her positive impact across the horse industry. In 2021 she received The Western Horseman & The Art of the Cowgirl's Women of the West Award. She is the host of the popular Podcast, THE BARBRA SCHULTE SHOW. Schulte is the CEO of the Center for Equestrian Performance. She lives in Brenham, Texas with her husband, Tom, three horses, two dogs, and their kitty.

Sandy grew up riding 3-day event horses in NY. She moved to California in her late teens and became enamoured with reined cow horses. She operated a training stable in the Santa Ynez Valley for 35 years. Sandy is the first woman to win the prestigious National Reined Cowhorse Snaffle Bit Futurity. She is a multiple NRCHA and AQHA World Champion, and an international clinician and AAA judge. She has judged all the major NRCHA events, the AQHA World Show, and The Road to the Horse. Sandy is passionate about learning and sharing knowledge. She is the author of “Reining Essentials” and many educational DVD’s. She is an honoree in both the National Cowgirl Hall of Fame and the NRCHA Hall of Fame. In 2016, Sandy teamed up with Barb Schulte to produce high-performance riding clinics where technical skills for cutting, reining and Cowhorse are taught, as well as the mental skills to grow confidence and enhance peak performance. They also host women’s retreats. Sandy is also an internationally Certified Life Coach, and resides in Santa Maria, Ca.

Founder and CEO, Lone River Beverage Company Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. After years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River Beverage Company, celebrating her roots in West Texas. Brown debuted Lone River Ranch Water hard seltzer in April 2020 and quickly set the pace for a sub-category within the growing hard seltzer industry. In March of 2021, her year-old brand was acquired by Diageo and quickly expanded its footprint. Beal Brown has been featured in the Wall Street Journal, Adweek, Forbes, Fox Business and many more.

Susan Maddox is a fearless leader with an infectious personality, Texas-sized smile and wife of the late Keith Maddox. At the early age of 18, Susan was instructing aerobics during her college years in Torrington, Wyoming where she was scouted by Brenda Van Newkirk and asked to work in the Snubbing Post. Not knowing an ounce of the western industry, she immediately took the challenge and succeeded. During her 7 years at the Snubbing Post, Susan attended the western markets alongside Brenda Van Newkirk and this is also where she met and fell in love with Keith Maddox. Had she not taken the job offer on a whim, she would not be the person she is today and this only showcases her lust for life. In 1987, Susan made the jump and moved down to Texas, where Keith was traveling for Tony Lama. What would transpire following the move, can only be described as an entrepreneurial adventure full of determination and passion. The first company founded in 1988 was Sierra Oil & Gas Company in Keller, Texas. Following the success of Sierra Oil, the next endeavor was opening The Best Hat Store in 1996 in the Historic Stockyards of Fort Worth, Texas. The Best Hat Store proved that Susan could do anything she put her mind to, her perseverance was not to be faulted. The Best Hat Store is still thriving after 25 years and is a highly visited attraction with the best quality hats and shapers. In 2003, Susan and Keith purchased the long, sought-after, American Hat Company in Conroe, Texas and quickly moved it to the quaint town of Bowie, Texas. Following the move, American Hat Company was back on track to become the highest quality hat company and helped to flourish the town. Not only has Susan become a mogul in the western industry, she has also greatly achieved in her personal life. Susan was a dedicated and loving wife to Keith Maddox for 32 years and they have two daughters, Treasure and Mercedes. Susan has been very instrumental in helping to shape their successful lives as young adults and is a passionate parent. She is also involved in The Met Church, located in Keller, Texas. As a woman of many traits and qualities, Susan is an inspiration to all not only on the western industry but all industries. She is a class act that is notorious for her positive outlook, friendliness and sophisticated style. Susan has continued to oversee American Hat Company with the same passion Keith always had and promises to keep the best quality out there in the market. American Hat Company and The Best Hat Store are honored to have Susan Maddox as the owner and Matriarch.
Dr. Jyme Nichols is the Director of Nutrition for Bluebonnet Feeds and Stride Animal Health, an ARPAS certified Professional Animal Scientist (PAS), and host of the Feed Room Chemist podcast. She earned her Doctoral degree at Oklahoma State University, with acclaimed published research.
Dr. Nichols leads the team at Bluebonnet and Stride, making the connection between research and real-world experiences and developing innovative solutions, to improve the lives of today’s horses. She’s passionate about breaking through the clutter of information that surrounds equine nutrition and sharing her knowledge with horse owners around the world. In 2019, Dr. Nichols successfully launched the Feed Room Chemist, reaching an eager listener base and quickly becoming the leading podcast covering equine nutrition.
Over the past 4 decades, Pam Minick has become one of the most recognized women in the equine world. She has been inducted into the National Cowgirl Hall of Fame, the National Cowboy Hall of Fame, Texas Cowboy Hall of Fame, and Texas Rodeo Cowboy Hall of Fame. Pam is a former Miss Rodeo Nevada and Miss Rodeo America, which propelled her into a broadcasting career. Pam has hosted more than 1000 television shows on ESPN, TNN, NBC, and CBS, The Outdoor Network, RFD TV and The Cowboy Channel. She has been the sideline reporter for PRCA Pro Rodeo, The National Finals Rodeo, and the Professional Bull Riders Tour -PBR. She is currently the host of "The American Rancher", a series dedicated to the cattle industry, and "Gentle Giants” focusing on draft breeds. Pam recently retired after 30 years as the marketing director of Billy Bob's Texas in the Fort Worth Stockyards - where she and husband Billy are co-owners. As a competitor, Pam is a former World Champion breakaway calf roper, qualified for the Turquoise Circuit Finals in WPRA Barrel Racing, and also qualified for the Women’s National Finals rodeo 16 times in team roping. She served as Vice President of the Women’s Pro Rodeo Association for more than a decade. In 2020, Minick turned her focus to AQHA Versatility events and won Reserve World Champion at the AQHA World Championship Show in Oklahoma City and top 3 at the AQHA Ranch Versatility World Show in Guthrie. Pam serves on the board of various non-profit organizations around North Texas including as President of Friends of the Fort Worth Herd and Past President of Speedway Children’s Charities. Pam Minick was named "Great Woman of Texas" in 2006 and received the "Dateline Award" from the American Advertising Federation in 2015. In 2016, Pam was the first woman to receive the prestigious “Western Horseman of the Year award”. During the 2020 National Finals Rodeo, Pam was presented the "Legacy of Rodeo Award". Pam and Billy live on a small ranch in Argyle, Texas with horses, cattle, donkeys and dogs where they enjoy team roping.